Thursday, March 5, 2009

Mailbag time! Horni-huh?

Dear KL,

Hope you are well!

Looking to shake things up on the biggest drinking holiday of the year? This St. Patrick’s Day, trade your shamrocks for mint leaves and green beer for Tequila and try your luck with a specialty “Hornijo” from Hornitos™. A unique new spin on the classic Mojito, the Hornijo features Hornitos Reposado, a premium 100% agave tequila versatile enough for mixed drinks.

Whether throwing your own party or enjoying a pre-parade cocktail, show off your creative side this March 17th with a festive and green Hornijo!

Please see below and let me know if I can send you additional information or a high-res image.

Thanks!
A.

Photobucket
Hornijo
2 tsp sugar
6-8 mint leaves
Club soda
1 lime, halved
2 oz Hornitos Reposado
Mint sprig for garnish

I don't want this to come across like I'm dissing Hornitos. I am a huge fan of using it in cocktails, order it often and fully enjoy it. However this promotional campaign is a touch offensive to me. Taking a trendy traditional rum drink and subbing your product of a different spirit ( yes, i'm looking at you, the bars that have vodka infused mojitos on the menu ) just in time for a traditionally Irish holiday is weaksauce.

The name Hornijo is fun to say though, I can imagine across the country as barstaff ask big burly redheaded Irish dudes (stereotype!) if they'd like a horny ho.

I've had this tequila recipe for a bit but haven't been able to name it the horni-huh?
egg whites
2 oz. Hornitos Tequila
1 oz orange juice
1 oz pineapple juice
.5 oz lime juice
.5 oz Honey or Agave syrup
Ginger beer

Add all ingredients in a pint along with a hawthorne strainer spring and dry shake vigorously. Add ice, remove spring and shake vigorously again. Strain into a chilled collins glass and slowly fill with ginger beer.

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